Self Branding: HeadStarterz

Here we show you how we found our own visual identity. And how we continue to develop it.

Client
HeadStarterz
Role
Psychologists for self-analysis
Year
since 2018
Self Branding: HeadStarterz

About the Client: HeadStarterz

What are we like? Or even better: How do we want to be? When we launched our company, we asked ourselves this question intensively. And actually, we haven't stopped asking ourselves since then. A visual identity should be able to evolve and grow after all...

Here we show you how we found our own visual identity. And how we continue to develop it.

Our Name

Finding a name was not easy. Maybe the most difficult step in the whole process. We had many ideas – especially many bad ones. After some questionable word combinations and long discussions, it was clear at that we liked "Head" and "Start" very much, both as individual words and as a combination (head start). With a contemporary twist, HeadStarterz was then born.

We documented how this went in detail in our blog in August 2018.

Here we show you how we found our own visual identity. And how we continue to develop it.

Corporate Identity

Uncomplicated, authentic and focused – that's how we are. This should also be conveyed visually in our appearance. Noëmi developed the graphic concept for this. Here are a few essential elements from our style guide:

  • Logo: We did not opt for a classic logo. The HeadStarterz identity is based on a system of elements that link together and create a high recognition value.
  • Colours: HeadStarterz communicates in black and white. We want to show our clients in the best light. In doing so, we refrain from competing with them in terms of colour. It is our philosophy to operate from the background and to convince through good service. We don't want to distract from that.
  • Symbolism: Our identity is essentially based on a grid of dots. This grid is always square. It is used to represent elements that then serve as icons. The images are created by placing dots in three different sizes: small, medium and large. At HeadStarterz we bring things together, create order, clarity and visibility. We are connecting the dots.
  • Imagery: Part of our authentic appearance is that we do not hide our images behind a filter. It was therefore clear that we show ourselves as we are. The pictures on our website therefore shine in full colour. This also applies to the presentation of our clients' projects.
Here we show you how we found our own visual identity. And how we continue to develop it.

We are HeadStarterz

That's how it came about, the visual HeadStarterz identity. In our first three years since the birth in August 2018, a lot has happened. Our corporate behaviour and language have become clearer. The subtleties of our appearance will continue to evolve with us.

Here we show you how we found our own visual identity. And how we continue to develop it.
Here we show you how we found our own visual identity. And how we continue to develop it.
Here we show you how we found our own visual identity. And how we continue to develop it.
Here we show you how we found our own visual identity. And how we continue to develop it.
self-branding
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