Self Branding: HeadStarterz

About the Client: HeadStarterz

Wie sind wir? Oder noch besser: Wie wollen wir sein? Zum Launch unseres Unternehmens haben wir uns das sehr intensiv gefragt. Und eigentlich haben wir seither auch gar nicht mehr damit aufgehört...

Our Name

Finding a name was not easy. Maybe the most difficult step in the whole process. We had many ideas – especially many bad ones. After some questionable word combinations and long discussions, it was clear at that we liked "Head" and "Start" very much, both as individual words and as a combination (head start). With a contemporary twist, HeadStarterz was then born.

We documented how this went in detail in our blog in August 2018.

Corporate Identity

Uncomplicated, authentic and focused – that's how we are. This should also be conveyed visually in our appearance. Noëmi developed the graphic concept for this. Here are a few essential elements from our style guide:

• Logo: We did not opt for a classic logo. The HeadStarterz identity is based on a system of elements that link together and create a high recognition value.
• Colours: HeadStarterz communicates in black and white. We want to show our clients in the best light. In doing so, we refrain from competing with them in terms of colour. It is our philosophy to operate from the background and to convince through good service. We don't want to distract from that.
• Symbolism: Our identity is essentially based on a grid of dots. This grid is always square. It is used to represent elements that then serve as icons. The images are created by placing dots in three different sizes: small, medium and large. At HeadStarterz we bring things together, create order, clarity and visibility. We are connecting the dots.
• Imagery: Part of our authentic appearance is that we do not hide our images behind a filter. It was therefore clear that we show ourselves as we are. The pictures on our website therefore shine in full colour. This also applies to the presentation of our clients' projects.

We are HeadStarterz

That's how it came about, the visual HeadStarterz identity. In our first three years since the birth in August 2018, a lot has happened. Our corporate behaviour and language have become clearer. The subtleties of our appearance will continue to evolve with us.