Tax law is dry and boring? This is certainly not the case for the team at the Institute for Swiss and International Tax Law. They work with great enthusiasm and a lot of experience. Since 2023 in a new look!
For over 20 years, ISIS has been providing high-quality continuing education in tax law. The new look of ISIS is contagious and fresh. With the new appearance, ISIS finally appears how it really is: passionate, courageous, dynamic and competent. True to the motto: "Consistently high quality, but visibly better."
Photo credit: Charlie Hui, Viswerk Basel
The corporate design of ISIS is a combination of traditional elements, some of which have slipped somewhat into the background, with new components that represent a real evolution. The branding is composed of the following elements:
The tax world is familiar with the ISIS logo. The graphic adaptations were therefore limited to gentle modernizations. The ISIS lettering with the bracket is now also partly used in a truncated form: Modern and bold.
The "ISIS bracket", which is also well-known in the sector, is back. This element played an important role in the ISIS corporate design early on, but had increasingly disappeared from the appearance in recent years. We have brought the bracket back to the center and rely on this element with a strong character in different variations.