Strategic Event Marketing

HeadStarterz ist strategische Partnerin des Instituts für Schweizerisches und Internationales Steuerrecht bei der Vermarktung der beliebten Weiterbildungen.

Client
Institute for Swiss and International Tax Law
Role
Strategic Consulting, Digital Marketing
Year
since 2020
Strategic Event Marketing

About the Client: Tax Law Seminars

The Institute for Swiss and International Tax Law (ISIS) has been organising high-quality seminars in tax law for over 20 years. Every year, a comprehensive catalogue of 1 or 2-day seminars is offered. Since 2021, ISIS has also offered online events as interactive webinars. The content of the seminars is mostly taught in workshops through the discussion of case studies.

HeadStarterz is the strategic partner of ISIS in the marketing of seminars and all other education events.

"Tobias and Philipp are successfully and with a lot of commitment accompanying the necessary change towards a customer-oriented and contemporary education offering. The success of the realignment so far is confirmation for us that we are working with the right partners." Peter Mäusli-Allenspach, President ISIS.

You can find the whole quote by Peter Mäusli-Allenspach at the end of this page.

Stakeholders and their Needs

The success of legal education is based on a network of important stakeholders. In addition to the interests of participants, the needs of speakers, organisers, partners and staff must also be taken into account. A successful strategy is based on listening to all groups.

Using the speakers as an example: They are obviously key to the success of the event. Good speakers convey interesting content and thus serve the clients of the organiser. Their reputation is important for selling the seminars. If the speakers are known, this enormously helps in marketing. Therefore, one task in the present project is the ongoing optimisation of the experience of the speakers at the ISIS seminars. On the one hand, this involves simplifying organisational and administrative processes. On the other hand, for many (note: not all!) speakers, the visibility associated with their commitment is also important. Before and after the seminars, it is also important to position the speakers visibly as experts.

Product Development

Clients' needs and interests keep changing. It is important to apply the different elements correctly: Access to information, networking, location, certificates, etc. Depending on the weighting, different products can be created. In addition, the Corona pandemic has accelerated a development: the demand for virtual access.

Today, ISIS offers a varied catalogue of seminars and webinars. The formats range from purely face-to-face events to hybrid seminars and online-only training. These are used in a targeted manner and optimised on an ongoing basis.

Note: The ISIS seminars are administered, organised and conducted (as far as virtual) via our platform livingroomevents . livingroomevents is a HeadStarterz product for the conception, organisation and implementation of modern education (joint venture with Lex Ferenda GmbH).

Communication

For a long time, the ISIS seminars were advertised by sending out printed flyers. The home office obligation associated with the Corona pandemic had a strong effect. Customers could no longer be reached by post. Fortunately, we have succeeded in expanding and optimising digital communication over the last since 2020. People have responded to this communication and have continued to turn up in large numbers to the seminars – virtually and, where possible, physically.

Communication needs to be continuously improved. HeadStarterz implements the communication for the ISIS seminars in close cooperation with the institute in terms of graphics, technology and content.

Photo credit: Charlie Hui, Viswerk Basel

HeadStarterz is a strategic partner of the Institute for Swiss and International Tax Law in marketing the continuing education events.

Client Feedback

Peter Mäusli-Allenspach, President ISIS, on the cooperation with HeadStarterz in August 2021:

"We have been working with HeadStarterz since 2019. At that time, not only our seminars, which have been successfully conducted since 2000, but also our most recent project, the digital journal zsis) were at a crossroads. We therefore decided on an in-depth review of the Institute's goals and strategy. In this process, Philipp accompanied us from the beginning with great expertise and empathy. Soon Tobias joined us and we expanded the mandate to include strategic marketing consulting.

Thanks to the competent and tireless support of the HeadStarterz team, we were able to realise the zsis) platform within a very short period of time and thus set up our vision of a modern and high-quality information tool to complement our educational offering. The significantly expanded reach within two years speaks for itself.

After this positive experience, we are very happy to rely on the support of HeadStarterz for the strategic reorientation of our institute. This project is also already in the implementation phase. An essential part of it is the opening up of the digital world for our education programmes in tax law. It is particularly important to us to continue what we have achieved so far in this new environment. HeadStarterz have understood this concern from the very beginning and taken it seriously. Tobias and Philipp are successfully and with great commitment accompanying the necessary change towards a customer-oriented and contemporary training offer. The success of the realignment so far is confirmation for us that we are working with the right partners."

HeadStarterz is a strategic partner of the Institute for Swiss and International Tax Law in marketing the continuing education events.
HeadStarterz is a strategic partner of the Institute for Swiss and International Tax Law in marketing the continuing education events.
HeadStarterz is a strategic partner of the Institute for Swiss and International Tax Law in marketing the continuing education events.
HeadStarterz is a strategic partner of the Institute for Swiss and International Tax Law in marketing the continuing education events.
HeadStarterz is a strategic partner of the Institute for Swiss and International Tax Law in marketing the continuing education events.
HeadStarterz is a strategic partner of the Institute for Swiss and International Tax Law in marketing the continuing education events.
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