Wirz-Advokatur: A brand is built on quality!

A lawyer founds his own practice. Anyone who thinks that this is just another law firm is very much mistaken. Wirz Advokatur was launched in January 2023: with concentrated expertise and individual branding.

Client
Wirz Law Office
Role
Creative Directors, Strategic Advisors
Year
2023
Wirz-Advokatur: A brand is built on quality!

The brand core: where it all begins

Corporate identity is the visual translation of a brand's identity.

At HeadStarterz, we take enough time to define this identity - and we make sure that our understanding of the description of the identity matches that of the customer. Personal notes determine our perception. After all, "modern" or "fresh" doesn't look the same to everyone. We eliminate these "misunderstandings" and align the brand with the customer's identity.

A New Brand for a New Law Firm: The Emergence of the "Wirz Advokatur" Brand

Logo? Logo, Logo!

Not every corporate identity needs a logo. What is important is a uniform "look & feel" in the overall impression. With the Wirz Advokatur identity, however, the logo takes center stage.  

For Wirz Advokatur, which specializes in construction law, a logo was developed based on a clear grid to match the name of the founder: Stefan Wirz.

A New Brand for a New Law Firm: The Emergence of the "Wirz Advokatur" Brand
A New Brand for a New Law Firm: The Emergence of the "Wirz Advokatur" Brand

Frisch und Mutig: Die Farbwahl

Wirz Advokatur communicates with two shades of green that offer a clear contrast. The somewhat more classic dark green is complemented by the targeted use of a fresh neon green. The application creates a bold appearance. The combination of colors can be used flexibly depending on the situation and requirements.

A New Brand for a New Law Firm: The Emergence of the "Wirz Advokatur" Brand

Logic: No room for randomness

Concepts are effective when they are implemented consistently. This also applies to the design. The structured and focused identity of Wirz Advokatur fits the bill! Whether logo, icons or business card: the corporate identity of Wirz Advokatur remains within the given framework.

A New Brand for a New Law Firm: The Emergence of the "Wirz Advokatur" Brand
A New Brand for a New Law Firm: The Emergence of the "Wirz Advokatur" Brand
A New Brand for a New Law Firm: The Emergence of the "Wirz Advokatur" Brand

What the customer says

"A big thank you to the HeadStarterz team for the excellent support and implementation! #merci"

Portrait photo of Stefan Wirz of Wirz Advokatur as part of the corporate design and branding of the newly founded law firm for law firm marketing.
Photo credit: Studio Perspektiv, Sabrina Stäubli
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