SEO in Swiss Tax Law

The Lucerne tax consultancy Bucher Tax AG goes digital. In Viktor Bucher's team, content marketing is a top priority, online acquisition and SEO are consistently implemented.

Client
Bucher Tax Ltd.
Role
Digital Visibility, SEO
Year
since 2018
SEO in Swiss Tax Law

About the Client: Bucher Tax AG

The Lucerne tax consultancy Bucher Tax helps with national and international tax law issues. "Taxes are our passion" is written on the website above the team around founder Viktor Bucher.

Bucher Tax AG has been a client of HeadStarterz from the very beginning. Philipp has been supporting Viktor Bucher since he founded the company in 2016.

Digital legal marketing for the website of the tax consultancy Bucher Tax AG. Quarterly analysis and optimisation of search engine performance.
Digital legal marketing for the website of the tax consultancy Bucher Tax AG. Quarterly analysis and optimisation of search engine performance.

Digital Marketing

What makes the Bucher Tax website stand out?

Since the foundation of the company, Bucher Tax has relied heavily on digital marketing and client acquisition on the internet. The website plays an important role here. The following elements must be taken into account:

  • Comprehensive blog module: Content marketing is king at Bucher Tax. There is a lot of blogging. This content is neatly sorted by topic on the website so that users can easily find their way around. The main advantage, however, is lead generation. The blog articles attract many interested users to the website every day via Google.
  • Communication via chat tool: Anyone who lands on the website is greeted by Viktor Bucher at the bottom right. You can use the chat tool to contact Viktor Bucher directly. In each case, it is indicated whether he is currently at his desk or whether he will answer the message later. This is a function that many users on the Bucher Tax website now use. New enquiries regularly come in via this channel – from Switzerland and abroad.
  • SEO – in two languages: The optimisation of the website with regard to its performance on Google and other search engines is a key element of digital client acquisition. At Bucher Tax, the content, structure and technology of the website are optimised – in both languages: English and German. Thus, the online presence continuously acquires new leads in both languages.
Digital legal marketing for the website of the tax consultancy Bucher Tax AG. Quarterly analysis and optimisation of search engine performance.

SEO Service

The website is continuously optimised. Content, structure and technology are checked quarterly for their performance with search engines. HeadStarterz makes concrete suggestions for further developments four times a year. Bucher Tax receives a list of tasks that the team can take on directly. This mainly involves optimising the texts entered.

HeadStarterz regularly monitors the search engine performance of the website. In this way, any problems that arise can be rectified quickly and without any loss of ranking.

SEO is an ongoing task. With the HeadStarterz service, Bucher Tax has had great success with Google and Co:

"With the HeadStarterz SEO service, we have already increased the performance of our website by 35% in the third quarter." Viktor Bucher, Owner Bucher Tax AG

Further information on the HeadStarterz SEO service is available on request: hello@headstarterz.com

Digital legal marketing for the website of the tax consultancy Bucher Tax AG. Quarterly analysis and optimisation of search engine performance.
Digital legal marketing for the website of the tax consultancy Bucher Tax AG. Quarterly analysis and optimisation of search engine performance.
Digital legal marketing for the website of the tax consultancy Bucher Tax AG. Quarterly analysis and optimisation of search engine performance.
Digital legal marketing for the website of the tax consultancy Bucher Tax AG. Quarterly analysis and optimisation of search engine performance.
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