Tobias Steinemann


MBA (HEC Paris), Attorney at Law, LL.M.

Tobias is an expert in strategic marketing. He thinks conceptually and goal-oriented for companies or individuals.

Tobias Steinemann


Tobias Steinemann is the owner of HeadStarterz. He advises companies, organisations and individuals on strategic marketing. Tobias develops concepts for the effective marketing of products, people, services and content with a special focus on the service sector. Tobias has more than 10 years of experience in the field of professional services. As a trained lawyer, the legal sector is particularly close to him (legal marketing and law firm marketing).

Tobias is the founder of the Legal Business Program – a virtual education program for lawyers. Tobias also regularly gives talks and workshops. He teaches "Digital Legal Marketing" in the CAS course "Legal Tech" at the Hochschule für Wirtschaft Zürich (HWZ).

Tobias holds an MBA from HEC Paris with specialisation in marketing.

He is also a qualified lawyer (2012) with an LL.M. (Stellenbosch, South Africa). Prior to joining HeadStarterz, Tobias spent 2 years as Head of Legal and HR and as part of the Executive Management Team leading the legal department of an international management consultancy with 170 employees. After his studies at the University of Basel, Tobias worked for 2 years as a lawyer in a commercial law firm in Basel at the beginning of his career.

In addition to his work at HeadStarterz, Tobias supports the development of a luxury watch brand as a board member of Philippe DuBois et fils S.A.. He is a member of AIJA - International Association of Young Lawyers.

What others say about Tobias

"You are an inspirational speaker, Tobias! Very well led seminar, thanks a lot. I will gladly recommend you to our teams at Kellerhals Carrard and look forward to our cooperation."
Jean-Rodolphe Fiechter, Partner Kellerhals Carrard, Bern
"With a great, interactive workshop, Tobias managed to create awareness among us for the relevance of strategic marketing. He taught us the basics of marketing in a very clear and entertaining way and gave us a lot of valuable food for thought. The workshop with Tobias therefore creates real added value and is also a lot of fun!"
Luisa Saint-Denis, Attorney at Law Kallan Legal, Berlin
"These were exciting 1.5 seminar days on the topics of strategy, career planning and legal marketing. Tobias conveyed this important content in a competent, structured and interactive manner. Tobias also managed to keep us participants very entertained throughout the entire period. Very good!
Dr. Thomas Seeber, Partner, Stadler Völkl, Vienna
"Tobias responds to everyone individually. You can address everything and are taken along step by step from the strategic orientation of the law firm and the individual professionals to the design of one's own socia media profile. The structured roadmap of the seminar made it easy to stay on track. In the end, we had an enriching seminar with great input and a top lecturer."
Frederic Dachs, Attorney at Law Contiq, Stuttgart



Strategic Marketing Expert – 2018 to date

Yerra Solutions (today: Elevate Services)

Head of Legal + HR (Executive Management)
– 2017 and 2018

MBA (HEC Paris)

Full-Time Program – 2016

Dufour Law Firm

Attorney at Law – 2014 and 2015

LL.M. (University of Stellenbosch)

Full-Time Student – 2013

Selected Projects — Strategic Marketing —
Selected Projects — Kickass Branding —
Selected Projects — Wicked Websites —
Selected Projects — Ready to rumble —
Selected Projects — Strategic Marketing —
Selected Projects — Kickass Branding —
Selected Projects — Wicked Websites —
Selected Projects — Ready to rumble —