Tobias Steinemann


MBA (HEC Paris), Attorney at Law, LL.M.

Tobias is an expert in strategic marketing. He thinks conceptually and goal-oriented for companies or individuals.

Tobias Steinemann


Tobias Steinemann advises lawyers, law firms and other organizations in the legal sector on strategic marketing issues.

Tobias has more than 10 years of experience in the field of professional services. As a qualified lawyer, he is particularly familiar with the legal sector from his own experience.

Tobias is the founder of the Legal Business Program - a freely available training program for lawyers on YouTube. He regularly gives talks and workshops and teaches "Digital Legal Marketing" in the CAS course "Legal Tech" at the Zurich University of Applied Sciences (HWZ).

Tobias holds an MBA from HEC Paris (specialization: Marketing).

He is also a qualified lawyer (2012) with an LL.M. (Stellenbosch, South Africa).

Before joining HeadStarterz, Tobias worked as "Head of Legal and HR" and part of the executive management in an international management consultancy with 170 employees. After studying at the University of Basel, Tobias started his career by working for 2 years as a lawyer in a commercial law firm in Basel.

Tobias is a member of the Board of Directors of Philippe DuBois et fils S.A., a board member of SRG Region Basel and a member of AIJA - International Association of Young Lawyers.

What others say about Tobias

"You are an inspirational speaker, Tobias! Very well led seminar, thanks a lot. I will gladly recommend you to our teams at Kellerhals Carrard and look forward to our cooperation."
Jean-Rodolphe Fiechter, Partner Kellerhals Carrard, Bern
"With a great, interactive workshop, Tobias managed to create awareness among us for the relevance of strategic marketing. He taught us the basics of marketing in a very clear and entertaining way and gave us a lot of valuable food for thought. The workshop with Tobias therefore creates real added value and is also a lot of fun!"
Luisa Saint-Denis, Attorney at Law Kallan Legal, Berlin
"These were exciting 1.5 seminar days on the topics of strategy, career planning and legal marketing. Tobias conveyed this important content in a competent, structured and interactive manner. Tobias also managed to keep us participants very entertained throughout the entire period. Very good!
Dr. Thomas Seeber, Partner, Stadler Völkl, Vienna
"Tobias responds to everyone individually. You can address everything and are taken along step by step, from the strategic orientation of the law firm and the individual professionals to the design of your own social media profile. The structured organization of the seminar made it easy to stay involved. In the end, it was an enriching seminar with great input and a top lecturer."
Frederic Dachs, lawyer at Contiq, Stuttgart



Strategic Marketing Expert – 2018 to date

Yerra Solutions (today: Elevate Services)

Head of Legal + HR (Executive Management)
– 2017 and 2018

MBA (HEC Paris)

Full-Time Program – 2016

Dufour Law Firm

Attorney at Law – 2014 and 2015

LL.M. (University of Stellenbosch)

Full-Time Student – 2013

Selected Projects — Strategic Marketing —
Selected Projects — Kickass Branding —
Selected Projects — Wicked Websites —
Selected Projects — Ready to rumble —
Selected Projects — Strategic Marketing —
Selected Projects — Kickass Branding —
Selected Projects — Wicked Websites —
Selected Projects — Ready to rumble —